Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.

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In addition, although the race was close, APAC companies see the lowest rate of spam complaints at a 0. Consumer product emails scored the highest for open rates with a median Consumer products ranked highest in this category with a 2. Email marketing automation provider Silverpop released its Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U. The healthcare industry scored highest in this category with the top quartile performers achieving a 33 percent CTOR.

Amy Gesenhues on April 18, at 3: Among various industries, computer software was once again a strong performer, although media and publishing led the pack. Have something to say about this article? We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products.

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For example, the travel and leisure emails were well above that mark, registering a 1. Popular Stories What Amazon Advertising’s big advancements will mean for I look forward to seeing if APAC can keep their all-star rating as email marketing increases in popularity and databases age.

Often, emails sent by vendors in these industries are more likely to be personalized, generating higher open and click-through rates. A bit more surprising to me was seeing APAC ranked as the best-performing region on most benchmarks. Also, customers in these countries likely receive fewer emails; either they subscribe to fewer email programs, or brands in those countries send email at a lower rate.

Get the most important digital marketing news each day. If you want a winning email marketing strategy, comparing yourself to the top performers instead of the average players is certainly the way to go. Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what those rewards are. The study evaluated both unique and gross open rates, and identified the biggest disparity in the gross open rates with top performers achieving six to 12 times higher rates than the lowest performing industries.


You can read more about the announcement here. Now, more than ever, having a rock-solid marketing strategy, especially email messaging, is crucial to success.

Email Open and Click Rates: Benchmarks and Trends

Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1. Keep me signed in. I was intrigued by which industries were high performers this year. Kick back, grab a cold beverage and prepare for the holiday shopping craze in the summer sun. Silverpop also examined the number of opens per opener across the different regions.

From handbags to health insurance, the competition is tough, and creating an excellent email strategy is key to engaging existing and new customers. When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.

Email Marketing – Email Open and Click Rates: Benchmarks and Trends : MarketingProfs Article

Managed File Transfer Delivers Reliability. You may also like: Across the regions, the average unsubscribe rate was fairly low at 0.

We respect your privacy. Building a brand strategy: The study, by Silverpop, an IBM Company, examined messages sent by nearly 3, brands in using a variety of measurements to establish benchmarks on customer engagement. From industry analysis to click-through rates, understanding where you rank amongst benchmari competition is key to success in any market.

Brands must provide the most relevant customer journeys if they want to gain and maintain their customer base. Sign in silveerpop start learning. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the studu. While top performers received less than a 1 percent bounce rate, low performers experienced close to a 10 percent bounce rate.


Open rates averaged Top 10 digital marketing expert columns of Email Marketing Email Marketing Statistics: First, they often have newer, younger databases that have not had time to accumulate outdated contact records, ensuring that the majority of contacts are actively engaged with the brand. A New Era for Marketing and Commerce Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software.

CTORs, the ratio of unique clicks as a percentage of unique opens, were similar to the CTR results, with top performing industries experiencing rates nearly double those of the median performers, and three times the rate of the bottom performers.

Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in all four quarters and the first quarter of by Stdy Engage client base.

Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall. While the transition is not planned to take place until mid, I thought it was important to share what this means for our portfolio […].

The results for the travel industry are likely due to the nature of the industry—people often subscribe when researching or booking a vacation, then unsubscribe once the trip is complete. While the study did not uncover any unexpected metrics, it does offer a series of benchmarks for email marketers to use as a measuring stick against their own email marketing results.